Local SEO: Being Found in Your Own City
For a business with a place or a service area: the Google profile, reviews, branch pages, structured data — and a chapter on Arabic keywords as searchers actually type them.
$59Subscription — one-time, lifetime access
01 — Overview
Overview
This book opens with a question that may end it on its first page: can your customer come to you, or can you go to them? If not, local SEO is not your battle and you should keep your money.
If yes, you are most likely losing customers today for reasons fixable in a week — and most of them are not on your website at all, but in a free Google profile with no category, a pin on the wrong street, and hours not updated since last Ramadan.
It deliberately does not walk you through Google’s interface buttons, which change every few months and would make the book a source of error within a year. It teaches the stable mechanics, and includes one chapter that exists in no translated book: how people actually search in Arabic.
02 — What you will learn
What you will learn
Whether local SEO applies to you at all — a one-question test in chapter one
Claiming and configuring the Google profile, including recovering it from a former employee
The primary category: the strongest field in the profile, and how to choose it methodically
Asking for reviews without begging, and a four-step reply to a bad one
NAP consistency, and the relocation checklist that stops a dead number following you for a year
Branch and city pages — and when not to make a city page at all
LocalBusiness structured data, field by field, with the mistakes that make it worse than nothing
How Arabic is actually typed: formal, colloquial, simplified, and in Latin letters
Reading the competitors ahead of you in the map, methodically rather than enviously
The few numbers worth watching, and a work list ordered by return rather than by sequence
03 — The chapters
The chapters
- Local Search Is Different — and When This Book Is Not for You
- Your Google Profile: The Asset You Own on a Platform You Do Not
- Name, Address, Phone: The Consistency That Decides Your Prominence
- Categories, Services and Service Area: The Fields That Decide When You Appear
- Photos, Posts and Questions: What Keeps the Profile Alive
- Reviews: How to Ask Without Begging and How to Answer the Bad Ones
- Your Website: Branch and City Pages — and When Not to Make One
- Structured Data for Local Business
- Local Keywords in Arabic: Formal, Colloquial and Simplified
- Competition in the Map: How to Read Whoever Is Ahead of You
- Measurement: The Few Numbers Worth Your Attention
- Capstone: Auditing Your Local Presence, Step by Step
04 — What you get
What you get
12 chapters + a 12-term glossary
Two full editions: Arabic + English
Interactive reader that saves your progress
Print-ready PDF included (~88 pages)
05 — How subscribing works
No online payment — three simple steps
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06 — Questions, answered
Questions, answered
Is this the same as Technical SEO 101?
No — they complement each other. That one addresses Google’s ability to crawl, index and understand your site. This one addresses your visibility to whoever is searching near you, which is decided mostly outside your website, on a free profile you do not own the platform for.
I sell online only. Is it useful to me?
Probably not, and the first chapter says so plainly. If there is no place to visit and no service area, what you need is ordinary SEO. The book tells you to close it and keep your money.
Do I need a developer?
Not for most of it. More than half the gain lives in the Google profile and needs no developer at all. The structured data chapter is the only part that touches code, and it is written to be handed to whoever maintains your site.
How do I pay and get access?
There is no online payment on this site. Send the request form, I contact you personally, we arrange payment (cash or local transfer), then you get a one-time activation code for one device with lifetime access.
07 — Send your request
Subscribe to Local SEO: Being Found in Your Own City
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